Energy in Transition
Solving the energy trilemma
For a Better ROI, Differentiate Your Offering
We’ve discussed the merits of segmenting your customers and your trade allies. In doing so you are better able to communicate with them, target them with marketing and outreach and fundamentally understand what and how they contribute to achiev ...
Four Things I Learned from Talking with Trade Allies
I recently had the privilege of hosting an AESP webinar (Trade Allies: Partnership or Vendor), where I interviewed Brian Earl, Vice President of Sales, Connexiones, and Mark Breuker, Managing Director, Burton Energy Group, to discuss utility and trad ...
Understanding trade allies to improve program success
This article is republished from the April 2017 issue of Strategies, AESP’s exclusive magazine for members. To receive Strategies, please consider joining AESP. Utility demand-side management (DSM) programs rely on trade allies to market the be ...