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Energy in Transition

Solving the energy trilemma

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Four steps to building a successful outreach team

So far in this blog series, we have described segmentation in the 9-Box Model, contractor/trade ally management using the 9-Box, and the role of market influencers in the 9-Box Model. The goal is to integrate outreach and marketing strategies to use ...

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For a Better ROI, Differentiate Your Offering

For a Better ROI, Differentiate Your Offering

We’ve discussed the merits of segmenting your customers and your trade allies. In doing so you are better able to communicate with them, target them with marketing and outreach and fundamentally understand what and how they contribute to achiev ...

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Allies: Check. Customers: Check. Market Influencers: Who?

Allies: Check. Customers: Check. Market Influencers: Who?

How well rounded is your Outreach strategy and are you leveraging all the players in your market? In this blog series, we have been exploring the dynamics of proper execution of an integrated strategy and the DNV GL 9 Box Model, which takes a ...

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Managing Trade Allies for Maximum Value

Managing Trade Allies for Maximum Value

Contractors are critical to the success of most utility energy efficiency programs, typically contributing 75% of project applications. These relationships must not only be developed, but managed and nurtured. When program managers dedicate time ...

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Translating Energy Industry Jargon Into Language We Can Understand

Translating Energy Industry Jargon Into Language We Can Understand

The energy industry is experiencing a revolution. Once considered a realm for engineers and scientists, it is now a place for customers, business owners, environmentally minded people, and the general public to engage and become involved. The industr ...

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