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Energy in Transition

Solving the energy trilemma

energy efficiency programs

Posts tagged with 'energy efficiency programs'

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For a Better ROI, Differentiate Your Offering

For a Better ROI, Differentiate Your Offering

We've discussed the merits of segmenting your customers and your trade allies. In doing so you are better able to communicate with them, target them with marketing and outreach and fundamentally understand what and how they contribute to achievin ...

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What do we do with energy efficiency laggards?

What do we do with energy efficiency laggards?

In the adoption of technology or new ideas in general, there is always a group of people that are last. You know--the person who just got their first smartphone, still buys compact discs, or gets their news from an actual "paper" newspaper. This gr ...

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Managing Trade Allies for Maximum Value

Managing Trade Allies for Maximum Value

Contractors are critical to the success of most utility energy efficiency programs, typically contributing 75% of project applications. These relationships must not only be developed, but managed and nurtured. When program managers dedicate time ...

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Segmentation in the 9 Box Model for incentive program implementation

Segmentation in the 9 Box Model for incentive program implementation

DNV GL has implemented DTE Energy's Commercial and Industrial energy efficiency program since 2009. The program offers incentives for both electric and natural gas customers, with varying service territories. Throughout the state, there is a ran ...

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The DNV GL 9 Box Model: A Six Part Blog Series Focused on Improving Customer Engagement

The DNV GL 9 Box Model: A Six Part Blog Series Focused on Improving Customer Engagement

This is the first in a series of six blogs that will focus on how utility energy efficiency programs can improve customer engagement using segmentation and differentiation, focusing on the end customer, the trade allies, and market influencers. The D ...

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Four Things I Learned from Talking with Trade Allies

Four Things I Learned from Talking with Trade Allies

I recently had the privilege of hosting an AESP webinar (Trade Allies: Partnership or Vendor), where I interviewed Brian Earl, Vice President of Sales, Connexiones, and Mark Breuker, Managing Director, Burton Energy Group, to discuss utility and trad ...

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Non-Mandate Utility Mechanisms to Deploy Energy Storage

Non-Mandate Utility Mechanisms to Deploy Energy Storage

There is a perception that energy storage markets require a Public Utility Commission (PUC) or Public Service Commission (PSC) ruling or mandate to rate-base storage; and until that happens, states can't make any significant advancement in energy sto ...

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Here’s how Data Center Operators and Industry Best Practices can help Prepare for Tomorrow

Here’s how Data Center Operators and Industry Best Practices can help Prepare for Tomorrow

Welcome to this installment of my series on Data Centers (DC), what they are, how they function, the opportunities for energy efficiency (EE) and the challenges found in their operation related to changing standards and growing demand. How can uti ...

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Confronting challenges head on - my takeaways from the DLC Stakeholder Meeting

We live in fascinating times, where nothing feels static and everything feels open to change. The dynamic nature of digitalization is opening a universe of new possibilities, not for any one industry but for society at large. The driving force behind ...

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Finding the needles

For years prior to joining DNV GL, I worked in marketing analytics for the IT and retail industries. The IT industry especially was facing a challenge, much like what the energy efficiency industry is experiencing today. Firms like IBM had developed ...

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