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customer engagement

Posts tagged with 'customer engagement'

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Segmentation in the 9 Box Model for incentive program implementation

Segmentation in the 9 Box Model for incentive program implementation

DNV GL has implemented DTE Energy's Commercial and Industrial energy efficiency program since 2009. The program offers incentives for both electric and natural gas customers, with varying service territories. Throughout the state, there is a ran ...

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The DNV GL 9 Box Model: A Six Part Blog Series Focused on Improving Customer Engagement

The DNV GL 9 Box Model: A Six Part Blog Series Focused on Improving Customer Engagement

This is the first in a series of six blogs that will focus on how utility energy efficiency programs can improve customer engagement using segmentation and differentiation, focusing on the end customer, the trade allies, and market influencers. The D ...

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Click here for energy savings: engaging utility customers online

Click here for energy savings: engaging utility customers online

We have been talking about upgrading the water heater in our home from a traditional storage tank model to a tankless water heater for a while now. I live in San Francisco and am a PG&E customer. I recently logged into my utility account and PG&a ...

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Engaging small businesses and contractors in energy efficiency: program approaches for both

Engaging small businesses and contractors in energy efficiency: program approaches for both

In February, my colleague Steve Baab posted a blog discussing two different program delivery approaches for small businesses. In this blog, we will discuss two additional delivery approaches and how to maximize enrollment of small businesses to insta ...

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Learning to Listen: Market Research = Market Intelligence

Learning to Listen: Market Research = Market Intelligence

Understanding the wants and needs of customers is critical in today's increasingly volatile energy industry, where non-utility providers are encroaching on markets that were previously the sole purview of the local utility. Examples include home alar ...

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Engaging seniors: Are utilities doing it (right)?

Engaging seniors: Are utilities doing it (right)?

Utilities invest in smart grid technology to improve overall efficiency and enable innovation. When effectively deployed, new technologies can also improve customer engagement. But, if a technology is not rolled-out effectively, it can create barrier ...

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With all of this data, will we finally understand how our customers use electricity?

With all of this data, will we finally understand how our customers use electricity?

As we move into an era where electric utilities have fifteen-minute or hourly load information on most--if not all--of their customers, will we finally understand how our customers use electricity? I think the answer to this shockingly simple questio ...

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