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9 Box Model

Posts tagged with '9 Box Model'

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Four steps to building a successful outreach team

So far in this blog series, we have described segmentation in the 9-Box Model, contractor/trade ally management using the 9-Box, and the role of market influencers in the 9-Box Model. The goal is to integrate outreach and marketing strategies to use ...

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For a Better ROI, Differentiate Your Offering

For a Better ROI, Differentiate Your Offering

We’ve discussed the merits of segmenting your customers and your trade allies. In doing so you are better able to communicate with them, target them with marketing and outreach and fundamentally understand what and how they contribute to achiev ...

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Allies: Check. Customers: Check. Market Influencers: Who?

Allies: Check. Customers: Check. Market Influencers: Who?

How well rounded is your Outreach strategy and are you leveraging all the players in your market? In this blog series, we have been exploring the dynamics of proper execution of an integrated strategy and the DNV GL 9 Box Model, which takes a ...

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Managing Trade Allies for Maximum Value

Managing Trade Allies for Maximum Value

Contractors are critical to the success of most utility energy efficiency programs, typically contributing 75% of project applications. These relationships must not only be developed, but managed and nurtured. When program managers dedicate time ...

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Segmentation in the 9 Box Model for incentive program implementation

Segmentation in the 9 Box Model for incentive program implementation

DNV GL has implemented DTE Energy’s Commercial and Industrial energy efficiency program since 2009.  The program offers incentives for both electric and natural gas customers, with varying service territories. Throughout the state, there is a ...

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The DNV GL 9 Box Model: A Six Part Blog Series Focused on Improving Customer Engagement

The DNV GL 9 Box Model: A Six Part Blog Series Focused on Improving Customer Engagement

This is the first in a series of six blogs that will focus on how utility energy efficiency programs can improve customer engagement using segmentation and differentiation, focusing on the end customer, the trade allies, and market influencers. The D ...

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