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Solving the energy trilemma

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For a Better ROI, Differentiate Your Offering

For a Better ROI, Differentiate Your Offering

We’ve discussed the merits of segmenting your customers and your trade allies. In doing so you are better able to communicate with them, target them with marketing and outreach and fundamentally understand what and how they contribute to achiev ...

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Allies: Check. Customers: Check. Market Influencers: Who?

Allies: Check. Customers: Check. Market Influencers: Who?

How well rounded is your Outreach strategy and are you leveraging all the players in your market? In this blog series, we have been exploring the dynamics of proper execution of an integrated strategy and the DNV GL 9 Box Model, which takes a ...

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What do we do with energy efficiency laggards?

What do we do with energy efficiency laggards?

In the adoption of technology or new ideas in general, there is always a group of people that are last.  You know--the person who just got their first smartphone, still buys compact discs, or gets their news from an actual “paper” newspaper.  T ...

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Peering into the Crystal Ball – Smart Lighting Solutions and the Internet of Things

Peering into the Crystal Ball – Smart Lighting Solutions and the Internet of Things

My previous post we examined the fascinating concept of vertical farming and LEDs bridging the gap on artificial lighting. Let’s now look at the future and the major advantages of networked lighting control systems. My call for action is this - uti ...

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Managing Trade Allies for Maximum Value

Managing Trade Allies for Maximum Value

Contractors are critical to the success of most utility energy efficiency programs, typically contributing 75% of project applications. These relationships must not only be developed, but managed and nurtured. When program managers dedicate time ...

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Buildings are for people: Engaging occupants on resilience

Buildings are for people: Engaging occupants on resilience

Recently I was on a panel at the Behavior, Energy, and Climate Change conference that explored the relationship between human engagement and climate resilience and discussed effective behavior change strategies for resilience and energy efficie ...

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Science Reality - Growing Food Without the Sun!

Science Reality - Growing Food Without the Sun!

And now for something completely different. Last blog we examined wireless advantages to lighting Going Wireless – A Practical Solution, now I want to turn focus onto a specific area of interest in lighting. Growing food without the sun sounds like ...

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Segmentation in the 9 Box Model for incentive program implementation

Segmentation in the 9 Box Model for incentive program implementation

DNV GL has implemented DTE Energy’s Commercial and Industrial energy efficiency program since 2009.  The program offers incentives for both electric and natural gas customers, with varying service territories. Throughout the state, there is a ...

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The DNV GL 9 Box Model: A Six Part Blog Series Focused on Improving Customer Engagement

The DNV GL 9 Box Model: A Six Part Blog Series Focused on Improving Customer Engagement

This is the first in a series of six blogs that will focus on how utility energy efficiency programs can improve customer engagement using segmentation and differentiation, focusing on the end customer, the trade allies, and market influencers. The D ...

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Going Wireless – A Practical Solution for Retrofitting Lighting Controls

Going Wireless – A Practical Solution for Retrofitting Lighting Controls

My previous blog delved into Explaining the Jargon Behind the Internet of Things; in this post I am going to explore how advances in wireless technology are making Smart Lighting Solutions viable to the retrofit market. The U.S. Energy Information Ag ...

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