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Energy in Transition

Solving the energy trilemma

Karen Germain

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Karen Germain is a Business Direction Principal with Program Development and Implementation (PDI), DNV GL Energy Services USA Inc. She leads the Outreach strategy for PDI’s energy efficiency program implementation teams. Ms. Germain was previously the Head of External Relations with The Carbon Trust (U.K.), and held various positions in consulting in both the UK and North America. She holds an MBA in International Strategy and Management and a BS in Organizational Behavior.

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A master class in energy efficiency

31 May 2019 Karen Germain

AESP, customer engagement, data, energy efficiency

I've just returned from Seattle where I had the privilege to lead a workshop at the AESP Spring Conference, and I have to say it was without a doubt the best conference content I've seen in a while within the energy efficiency market. For those o ...

For a Better ROI, Differentiate Your Offering

11 Dec 2017 Karen Germain

9 Box Model, differentiation, energy efficiency programs, marketing, outreach, ROI, trade allies

We've discussed the merits of segmenting your customers and your trade allies. In doing so you are better able to communicate with them, target them with marketing and outreach and fundamentally understand what and how they contribute to achievin ...

Allies: Check. Customers: Check. Market Influencers: Who?

04 Dec 2017 Karen Germain

9 Box Model, energy efficiency, market influencer, market influencer strategy, marketing, outreach

How well rounded is your Outreach strategy and are you leveraging all the players in your market? In this blog series, we have been exploring the dynamics of proper execution of an integrated strategy and the DNV GL 9 Box Model, which takes a ...