Bryan Russell

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Bryan Russell works for DNV GL and is the Marketing Manager for DTE Energy’s Energy Efficiency Program for Business, working out of our office in Detroit Michigan. Mr. Russell has been working on this program since its inception in 2009 and manages the Marketing and Communications activities including advertising, events, graphic design, and strategic planning. Bryan has over 15 years of marketing experience in the energy and transportation fields, with degrees in Organizational Communications and Environmental Science from Western Michigan University. To join Mr. Russell’s professional network on LinkedIn, click here.

Segmentation in the 9 Box Model for incentive program implementation

DNV GL has implemented DTE Energy's Commercial and Industrial energy efficiency program since 2009. The program offers incentives for both electric and natural gas customers, with varying service territories. Throughout the state, there is a ran ...

How will the evolution of lighting technology impact the energy efficiency landscape?

It has been a busy couple of weeks for me, closing the books on 2014, writing our retrospective reports, and comparing notes with my colleagues around the nation. And I am consistently hearing the not-so-subtle drumbeat about the monumental rise in a ...

Niche market pilot programs: Five steps to successful implementation

As existing demand-side implementation programs mature, creating customer-specific offers is one way to stay fresh and relevant in the market place. Niche marketing also provides a lift to new programs that are struggling to get off the ground and me ...

Energy in Transition

Bryan Russell

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Segmentation in the 9 Box Model for incentive program implementation

How will the evolution of lighting technology impact the energy efficiency landscape?

Niche market pilot programs: Five steps to successful implementation